The
challenge
Sky Bansko’s unique two-floor model was its biggest challenge. How could a single brand represent both a “heads-down” quiet coworking floor and a vibrant, social “top-floor” bar with amazing views?
 They needed a cohesive identity that could unite these two distinct experiences.

The
Foundation
Our discovery focused on this duality. We found their ideal member doesn’t want “or,” they want “and”. They want deep focus, and a vibrant social hub.
Our strategic pillar was focused on a full experience. A brand that guides members from deep work to social connection, all in one place.





The
OUTCOME
The brand system balances clean, minimal aesthetics with fun, illustrated characters.
Minimalist shapes symbolize Sky Bansko’s iconic sunsets, skyline, and stairs, while the characters connect these experiences to create a place that truly feels like home.










The
IMPACT
Rapid Brand
Recognition
Full-Capacity
Events
Bansko’s Nomad
Landmark
Accelerated
Community Growth
The
feedback
